0am

Released: 22.09.02 / Label: Self-released

0am is a unique pop duo from Tokyo. Members MAKIADACHI and COMiNUM have found success on TikTok with covers, original music, remixes of TV clips into songs, and some makeup videos. I love that they perform a lot of their music live in video, not to mention the crazy amount of videos they’ve put out. Their style is definitely modern pop. Great fashion sense, impeccable makeup, and crisp well-framed vertical videos shot closeup with multicolored LED lighting for ambiance. They certainly know their platform, but how does the music sound?

Today’s song Dive was released last September, so this review is a bit late because I’m really behind, but it’s been somewhat well received when compared to their other music. It’s a hyper-focused pop track with a simple groove and straight synth hits supporting a really active vocal line. The groove is created with typical drum samples, but also a lot of fun random non-musical sounds which give the whole track a playfulness that probably wouldn’t be apparent otherwise. The lyrics are your basic love song, and the song follows a pretty typical form. Of note is the addition of bass in the break down, which gives a little more color to the track, however the return to the final chorus afterwards ends up feeling a bit bland. Overall a solid pop track, and one that shows a lot of potential in the pair.

Stream or download the track